By John Morrison, Chief Financial OfficerOne Stop Systems’ strategic focus is on artificial intelligence (AI) Transportables, a term self-defined by OSS to mean anything that moves or is transportable that requires the latest in technology, at the edge, operating in a harsh environment. Basically, the capabilities of the highest performance data center in the field. Though this definition incorporates a myriad of applications, one industry of focus is the use of such capabilities in autonomous or self-driving, long-haul trucks.
With all the potential applications, why choose autonomous trucks? It is all about the immediate opportunity, supported by the numbers! Fundamentally, everything that we possess and consume comes by truck, which has a daily economic impact. We hear of the exorbitant gas prices for diesel fuel and the shortages of 80,000 truck drivers, which is affecting the cost of everything we buy, and the availability of product delivery, while the continued increase in e-commerce is pushing demand even higher. The trucking industry has been wrestling with these challenges, and is welcoming innovative solutions in a traditionally conservative industry. As many truck companies are realizing, autonomous truck technology could solve or mitigate many of these challenges by reducing the need for drivers, expanding capacity, increasing efficiency thus improving operating margins, and providing benefits from improved safety.
While autonomous personal vehicles are slow to develop, the trucking industry is embracing autonomous trucks because there is demonstrated economic benefit for adoption. These economic returns are so clear and immediate once deployed, it is driving what is called a hub-to-hub model, leveraging technology that is available now. This model limits the objective to highways, significantly reducing the challenge to implement at scale.
In the past couple of years, over $10 billion dollars has been invested in autonomous truck driving start-ups and companies. These innovative companies are developing the software and sensor integration of lidar and camera-based perception systems that enable the truck to be self-driving. The software and processing of sensor data requires high performance, ruggedized processing and storage hardware to complete the system. This is where One Stop Systems’ compute and storage hardware is required. In this high-demand processing environment, autonomous trucks require the latest and highest processing and storage technology, normally only available within the latest data centers. OSS provides compute and storage platforms using current compute-technology that can withstand the vibration, temperature, dirt and power issues of operating inside a truck. OSS has the expertise and capability to provide the hardware necessary to support this multi-billion-dollar industry that will have a daily impact on the lives of every American, by reducing product transportation costs and improving efficiency.
Autonomous trucking is not a distant future dream, the technology capability is here, with expectations that by next year there may be 16,500 self-driving, long-haul trucks on road. We don’t have to wait, we can implement these capabilities now that will decrease the cost of transportation in excess of 25% through improved driver productivity, increased capacity, and operational savings.
The opportunity is tremendous, as it is estimated that there may be over 1.5 million autonomous trucks on the road by 2035, representing a $167 billion industry. The preliminary numbers tell the story, indicating that trucking companies may see as much as a 55% return on their investment in autonomous driving technology. This will further the competitive pressure for all trucking companies to adopt the technology, or fail to compete. One Stop Systems has the capacity to provide the expertise, and the highest and latest high-performance technology for processing and storage to make autonomous trucking a reality. This is a multi-billion-dollar opportunity, with near-term prosperous financial results, in a market where OSS possesses the expertise to fulfill industry needs. That is why One Stop Systems is focused on addressing the needs of this industry.
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Before starting college in 2022, I had considered artificial intelligence (AI) a thing of the future, something I wouldn’t see until I was later in my years. With the birth of large language models (LLMs) like ChatGPT and the rise of machine learning systems, my world flipped on its head. Since joining the tech industry, I see I am not alone with this experience. From one year to the next, there is no telling what kind of technological developments we will bear witness to. When it comes to the defense and security of our nation, capitalizing on these advancements is paramount, lest we fall behind our adversaries. As a result, within the defense industry, marketers are required to become adaptable to the shifting needs of their company’s customers.
My time at the booth was spent listening to my colleagues interacting with partners and potential customers. Watching these exchanges, I recognized what was at the heart of West—the real reason why hundreds of people had shown up during the work week to surround themselves with others in the defense industry. The obvious explanations come to mind: to meet customers, establish connections, solidify a brand’s image, and feel out competitors. But when I took a step back to study the messaging on the booths and walk the floor, I saw what I had studied for years as a marketing student come to life. Every conversation and display was geared toward answering one two-part question:
“What do my customers want, and how can my product(s) solve their problem?”
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